Localization

If you wish a product or service to look like it's been specifically designed for a particular market, it needs to be localized.

Localization is process of adapting a product or service to meet the needs of a particular market or culture. This term is also used when referring to the translation of websites, videogames, software or apps.

The localization process goes beyond translatio, as it involves adapting not only the text but also non‑textual elements such as colours, images, date formats, etc. to align with the cultural preferences of the target audience in their language.

Localization is crucial for any company expanding into a new market.

What types of products or service need to be localized?

Any product or service intended for a specific market, including videogames, websites, apps, softwares, etc.